People

Luiza Chamma

Attendees, 2017 Luiza Chamma

Chocolat

TypeParis17 diploma

Chocolat is a typeface created during my five weeks at TypeParis.
My process started with calligraphy, in order to understand its shapes
and angles by exploring the movements of the pen. After practicing a lot,
I started to work with the tracing paper when I refined the letters and its terminals.

It was very challenging to work with this typeface once it consists in
a combination of two opposing aspects – a structure and a square-like counter shape, together with a round, soft and fluid outside contour,
such as the brush.

Chocolat is an italic, low contrast, with short ascenders and descenders.
It is a display typeface used primarily for packaging and logotypes.
It has sharp counters and hence it can also be readable at smaller sizes,
more suitable for short-from text.

I will keep working on it, creating more alternate characters, ligatures
and developing the typeface family. Thanks to everyone involved
(atendees, guests and speakers) and a special thanks to Jean François Porchez, Julien Priez, Mathieu Réguer and ‘saint’ Dave Coleman!

 

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Specimen

Luiza-Chamma_Chocolat

The printed specimen designed for this typeface.

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